Social Media Coordinator

Company Description

Job Description

The Social Media Coordinator manages the agency’s social media presence across platforms, ensuring timely publishing, brand alignment, and community engagement. They are responsible for content scheduling, platform-specific optimization, interaction monitoring, and light reporting. This role works closely with designers and content creators to execute daily and campaign-based content plans.

Job Qualifications

Required Experience & Certificates:

-1–3 years of experience managing social media accounts professionally with success stories.
-Experience using scheduling and analytics tools.


Required Skills:

-Proficiency in social platforms (Instagram, Facebook, TikTok, LinkedIn, X), with knowledge of trends and content styles.
-Excellent written communication and community etiquette.
-Platform-Specific Strategy & Publishing.
-Visual & Caption Adaptation.
-Community Monitoring.
-Content Planning Coordination.
-Performance Reporting.


Tasks and Duties:

1) Scheduling & Publishing:
-Plan and schedule posts across multiple platforms using tools such as Buffer, Later, or Meta Business Suite.
-Ensure publishing rhythm aligns with campaigns, events, and calendar plans to satisfy sought objectives.

2) Engagement & Community Monitoring:
-Monitor social accounts daily, respond to messages and comments, and escalate important feedback.
-Flag opportunities for community engagement, collaboration, or response from the brand.

3) Content Support & Coordination:
-Collaborate with copywriters and designers to format captions, visuals, hashtags, and tags for each platform.
-Adapt content for various social media channels, optimizing for size, CTA, and format.

4) Analytics & Performance Tracking:
-Track key engagement metrics (likes, shares, comments, reach) and prepare basic performance summaries.
-Provide feedback on top-performing posts and campaigns as well as low-performing posts, campaigns, and areas for improvement.