Design
Visual Merchandiser (VM) - Congo
Astro Group
Full-time, Mid-Senior Level
Remote: No
Company Description
Job Summary
The Visual Merchandiser is responsible for creating and maintaining attractive, strategic product displays across all branches to enhance customer experience, drive sales, and ensure consistent brand visibility. This role defines and enforces visual merchandising standards, monitors compliance, and coordinates with branch teams to implement creative store presentations.
Key Responsibilities
1. Visual Standards & Store Presentation
• Design engaging window displays and in-store layouts.
• Ensure all product displays are clean, organized, and visually appealing.
• Maintain brand consistency in all presentations, graphics, and signage.
• Implement visual merchandising standards across all branches.
• Highlight and promote the company’s key and exclusive brands.
• Adapt displays to reflect the company’s culture, products, and target market.
2. Product Placement & Promotions
• Prioritize the display of key and exclusive products.
• Highlight new arrivals, seasonal campaigns, and special promotions.
• Optimize space utilization for maximum product visibility and sales impact.
• Plan product positioning based on sales trends and customer behavior.
• Ensure promotional materials (posters, banners, signage) are correctly displayed.
• Coordinate product launches and seasonal updates with branch teams.
3. Monitoring, Control & Coordination
• Conduct branch inspections and visual audits to ensure compliance with standards.
• Provide feedback, recommendations, and corrective action plans to branch teams.
• Coordinate with Visual Merchandising Coordinators for consistent application of principles.
• Train branch staff on visual merchandising standards and best practices.
• Support new branch openings, renovations, and special projects with full visual setup.
• Monitor competitor display trends and propose improvements.
4. Creativity & Design Development
• Develop, review, and present innovative display and design concepts.
• Ensure displays reflect seasonal, festive, or promotional themes.
• Identify key messages and define a clear visual outcome for each display.
• Research lifestyle trends, demographics, and design patterns to enhance presentations.
• Suggest creative solutions for in-store challenges and new initiatives.
• Maintain a high level of artistic and aesthetic quality in all work.
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Knowledge & Skills
• Excellent command of French and English; strong communication skills.
• Proficient in Photoshop, Illustrator, AutoCAD, SketchUp, ArchiCAD, and Microsoft Office.
• Knowledge of Auto Lubumbashi products is a plus.
• Strong creativity, artistic sense, and attention to detail.
• Excellent organizational and planning skills.
• Ability to work independently, take initiative, and lead teams.
• Commitment to professionalism, discretion, and high standards of excellence.
Qualifications & Experience
• Bachelor’s degree in Interior Architecture, Design, Marketing, Retail Management, or related field.
• 1–3 years of experience in visual merchandising, preferably in multi-branch retail operations.
Job Description
Job Title: Visual Merchandiser (VM)
Department: Marketing / Retail
Reports to: Marketing Manager / Retail Manager
Location: BEIRUT
Employment Type: Full-time
Job Summary:
We are seeking a creative and detail-oriented Visual Merchandiser with a strong interior design background to elevate our brand image and enhance the customer experience through attractive and effective in-store displays. The ideal candidate must have at least 4years of experience in visual merchandising, with a proven eye for aesthetics, layout, and retail design.
Key Responsibilities:
Plan, design, and execute visual merchandising strategies in line with brand guidelines.
Create appealing and eye-catching visual displays that enhance customer experience and drive sales.
Collaborate with marketing and sales teams to develop seasonal themes, promotions, and new product launches.
Style product presentations across showrooms, window displays, retail corners, and events.
Use space planning and interior design skills to optimize product placement and traffic flow.
Maintain a clean, organized, and visually appealing retail environment at all times.
Conduct regular store visits to ensure VM standards are consistently implemented.
Analyze customer feedback and sales reports to adjust visual strategies.
Train store staff on basic visual merchandising techniques.
Requirements:
Bachelor’s degree in Interior Design, Visual Merchandising, or a related field.
Minimum 2 years of experience in visual merchandising, preferably in the retail or interior furnishing industry.
Strong knowledge of design principles, color theory, lighting, and space planning.
Proficiency in design tools such as Adobe Creative Suite or SketchUp is a plus.
Excellent communication and presentation skills.
Strong attention to detail and ability to meet deadlines.
Creative thinker with a strong commercial awareness.
Flexibility to travel to different branches and work during weekends or holidays when needed.
Preferred Experience:
Experience in furniture, home décor, or interior design-related industries.
Familiarity with luxury retail standards is a plus.
Job Qualifications
Furniture
Requirements:
Bachelor’s degree in Interior Design, Visual Merchandising, or a related field.
Minimum 2 years of experience in visual merchandising, preferably in the retail or interior furnishing industry.
Strong knowledge of design principles, color theory, lighting, and space planning.
Proficiency in design tools such as Adobe Creative Suite or SketchUp is a plus.
Excellent communication and presentation skills.
Strong attention to detail and ability to meet deadlines.
Creative thinker with a strong commercial awareness.
Flexibility to travel to different branches and work during weekends or holidays when needed.